Billboard Advertising Effectiveness Why Billboards Work

That said, one of the most powerful reasons to advertise with a billboard is brand recognition. Digital billboard costs start at a slightly higher price point.

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Billboard advertising is when Billboards are positioned in a way to attract the maximum number of people to the advertising. They are generally put up on roads where there are various audiences. And as marketers and business owners, you should take advantage of its real estate. It can still help you grow your business, most especially if you use the right designs. Seeing your brands in different marketing channels can increase its brand recognition. And if your brand does not have a billboard space, you are losing thousands of potential eyes that could see your business.

But those in Times Square can go upwards of $20,000 for only 2 weeks. After all, most people who are regularly on the road are professionals who have the buying power. Did you know that 72% of billboard viewers shop on their way home from the office? That means your primary viewers are also your decision-makers. If you can tap their brains through your billboard, they can immediately go to your shop and buy from you. Even with a bag filled with chips and soda, seeing a billboard with mouthwatering pizza or menu would make you want to have a pit stop and eat. Creative Bloq is part of Future plc, an international media group and leading digital publisher.

There are thousands of billboards around, and people cannot remember every single one unless it is unique. Moreover, if you can incorporate creativity with your product, it will be even better. The location of the billboard plays a vital role in its effectiveness. For instance, you can take advantage of nicknames, sports teams, nuances, or even inside jokes of that specific area. These tactics make the billboards more attractive and relatable.

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Such ads comprise an effective in-your-face strategy that dexterously pull-in the purchasers. Electronic billboard advertising is highly popular these days.

It is also much easier to switch out messaging and creative on a digital Billboard. Read more about ooh advertising here. And consumers who see digital billboard advertising often take action. According to 2020 Statista research, 35% of respondents visit a website or search online after seeing a digital billboard. Another important area of billboard statistics is the increase in digital billboard advertising. Per 2021 Statista data, there are 350,000 billboards in the United States. Because billboards are prevalent, you typically have a say in where your message appears. Use your billboard site to target certain consumers or to attract people’s attention, such as near your shop or a major crossroads or highway exit.


While not necessarily a “Billboard” per se, Wallscapes are large-scale displays that can cover entire building walls or other structures. They are typically located in high-traffic urban areas and are often used to make a big impact in densely populated areas. Government and nonprofit organizations are eligible for a discount on billboard advertising rates. Recruiters have found success cutting through the clutter of ad options with digital/LED and static/vinyl billboards. Plan and launch an effective advertising campaign with this guide and set of templates.

At the height of the pandemic, most people were forced to stay at home. Or if they need to go out, these are limited to important errands. However, once our fight against the pandemic is over, you will see more people going out. There will be volume traffic because everyone wants to have a piece of outdoors.