Are you on the hunt for innovative marketing strategies? Do you want to learn about alternative ways to promote your business? Then you have surely already come across sticker marketing.
Have you tried it yet? Or maybe you are not quite sure how these sticky pieces of paper or plastic can actually help you grow your business or reach new customers?
Well, think again because we are here to share exactly that with you. In this article, we will introduce you to three reasons why advertising and marketing with stickers is so effective.
Our tips and tricks work no matter the size of your business or your industry. All you need is a sticker maker you can trust and who understands your needs. Are you ready to find out what to do once your custom stickers have arrived? Then let us jump right in.
- Low cost, high returns
What makes stickers such a great option for businesses of any size is their relatively low cost. Especially if you order your stickers in bulk, the price for a single sticker will only come to a few cents, making them a very low-risk investment.
However, this does not mean that you have to skimp on quality. In fact, you can reach out to several sticker providers and ask for free material samples to ensure the quality matches your standards.
Using stickers, you can even unlock more savings. Use them to brand your product packaging and shipping boxes, and you will no longer have to invest in custom printed packaging materials. Instead, you can order them plain and brand them in-house.
- OG social media
When you think of stickers, you might think of kids collecting them or exchanging them on playgrounds – and this is absolutely true. Stickers are intrinsically sharable because they are compact and colorful. But, they are not just for kids.
Before the dawn of social media, stickers were frequently used to promote brands or events, simply because they draw in consumers’ attention. Social media is a great channel to reach new customers, but why not bring it back to basics?
Stickers can be a great offline addition to your digital marketing efforts. Some of the world’s biggest and coolest brands like Apple and Vans are already using them and so can you. You can create the best results by using vinyl stickers, like the ones you can find here. These are scratch-resistant and waterproof, making your campaign last.
- Create brand ambassadors
Stickers can be the gift that keeps on giving. Did you know that free stickers are perceived as gifts by consumers? They are not seen as an irksome advertising tool but instead ignite the positive emotions of gift-giving.
The positive emotions generated by this will automatically become associated with your brand and can help you retain customers. Moreover, it can even prompt your customers to recommend your business to a friend or function as a reminder to visit your store again.
When you design stickers to add with every order, think about their usability. You want your customers to be able to use them on their own devices. Just imagine your logo or slogan being used as a laptop sticker. By promoting your customers to use your stickers, you create brand ambassadors that will generate an exponential amount of visibility for your brand.
Are you ready to put the power of custom stickers to the test? We hope so and cannot wait to hear from you. Please feel free to leave us a comment or a question in the section below.